Former Viacom research exec Jane Gould (right) and ABC research exec Elizabeth Sloan (left) have been appointed to the newly created positions of SVP consumer insights for Disney Channels Worldwide and Freeform, and ABC Entertainment, ABC Studios and ABC News, respectively.

Both reporting to Disney/ABC Television Group’s consumer experience EVP Cindy Davis in L.A., Gould will oversee all consumer insights, research and analytics across Disney Channel, Disney Junior, Disney XD, Freeform, as well as Radio Disney, while Sloan will lead the same functions for ABC’s entertainment, studios and news divisions.

Gould most recently served as research and insights SVP for MTV Group in New York. She was previously SVP of global brand and consumer insights for Nickelodeon, encompassing Nick, Nick Jr., TeenNick, Nick at Nite, Nick.com, Nick games and the Nick App. She first joined Viacom’s Nickelodeon in her native Australia in 1999 and served as programming, production and research director for seven years.

Sloan was most recently VP of research and brand strategy for Disney/ABC Television Group and led a cross-functional team that translated quantitative and qualitative data into actionable insights for long-term strategies. She originally joined Disney in 2001 as the director of research for ABC Television Network. Prior to her career at Disney, Sloan was the director of partnership marketing and research for Launch/Yahoo! Music.