Sony looks to extend PlayStation line

Sony Computer Entertainment America has tapped Dimensional Branding Group to take PlayStation from game console to consumer products line. The California-based agency is now the exclusive licensing rep for the PlayStation brand and its first-party software title characters and related IP.

August 17, 2007

Sony Computer Entertainment America has tapped Dimensional Branding Group to take PlayStation from game console to consumer products line. The California-based agency is now the exclusive licensing rep for the PlayStation brand and its first-party software title characters and related IP.

DBG is getting to work on designing a kid-targeted merch program for PlayStation and is looking for licensees in children’s lifestyle products and traditional categories such as publishing, toys, home décor and stationery.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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