Spin Master looks to online racing game

Toronto, Canada-based toyco Spin Master is getting into the gaming market with the launch of boys-skewing Swypeout Online Battle Racing. The online, multiplayer game gives kids a chance to compete in a series of race challenges, fuelled by collectible cards that can be purchased at retail and transferred into virtual components such as cars, and custom add-ons.
By
September 20, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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