Disney marks healthy food anni with inspiring shorts, Tesco DTR deal

It's been a year since Disney mandated its set of healthy food guidelines and it's continuing to reinforce them through on-air messaging and food licensing at every turn. Disney Channel US has started airing new Pass the Plate interstitials designed to inspire kids and families to eat better during top-drawing series Hannah Montana. And the UK's Tesco is the latest grocery giant to enter into a DTR food deal with Disney Consumer Products.
By
October 22, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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