Sesame Workshop has tapped Janet Boye Jenkins as its new VP of creative services.
Jenkins will be responsible for directing the creative development of brand, marketing and identity programs for all Sesame Workshop properties, including flagship brand Sesame Street.
In this role, she will be central to the development of strong and vibrant visual identities for Workshop’s properties across all products, packaging, merchandising materials and advertising.
Jenkins hales from athletic-goods giant Nike, where she held the position of image design director and lead a team of designers in the creation of product graphics, packaging and marketing communications.
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