While it doesn’t boast the red-carpet prestige of the Oscars or the Emmys yet, Nickelodeon’s first annual Consumee Awards serves an important role – giving props to top-notch licensee R&D.
Winners included Imation/Memcorp, which took home the Most Innovative Licensee prize for a host of consumer electronics that hit retails shelves this fall.
Toy giant Hasbro was recognized for creating eye-catching packaging for its SpongeBob Monopoly Game, and Crocs/Jibbitz walked away with the Best High End Product award for being the first footwear brand to represent Nick characters in the high-end specialty footwear market.
The ceremony honoring innovative ideas from some of Nickelodeon’s key licensees was held at Chelsea Piers in NYC a month ago.
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