AGP and Ty’s Toy Box buddy-up for Care Bears boutiques

American Greeting Properties has partnered with online retailer Ty's Toy Box to create the official Care Bears online marketplace.

January 11, 2008

American Greeting Properties has partnered with online retailer Ty’s Toy Box to create the official Care Bears online marketplace.

Ty’s Toy Box launched the official Care Bears online store at the beginning of the year, constructing three different entry points for counsumers, including separate Care Bears, Care Bears Baby and Classic Care Bears boutiques.

Ty’s is working with more than 120 Care Bears licensees to create the comprehensive online store that carries a full breadth of officially licensed product. The etailer is also acting as a licensee in its own right to develop exclusive Care Bears merch for www.tystoybox.com.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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