ER locks down new Transformers deals

UK-based Entertainment Rights continues rack up broadcast deals for Transformers Animated.

January 14, 2008

UK-based Entertainment Rights continues rack up broadcast deals for Transformers Animated.

In addition to its premiere spot on Cartoon Network US, key European nets, including Nickelodeon UK, Gulli (France) and Super RTL (Germany) have taking a liking to the latest iteration centered around the robots in disguise. With the deals in tow, ER has sold 26 x 22-minute Transformers Animated into more than 24 territories so far.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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