CPLG signs master toy deal for Horrid Henry

Novel Entertainment's licensing rep Copyright Promotions Licensing Group has inked a master toy deal for toon series Horrid Henry with UK-based toyco Re: Creation.

January 14, 2008

Novel Entertainment’s licensing rep Copyright Promotions Licensing Group has inked a master toy deal for toon series Horrid Henry with UK-based toyco Re: Creation.

The deal is Re:Creation’s first master license, and the firm plans to release novelty products, science and experimental kits and playsets aimed at a core-kid boys demo that should hit UK retailers in late 2008. Games and outdoor toys, including wheeled toys, water-pistols and shooters, and plush are slated to follow the rollout of the initial assortment.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

// Author Page