New York City-based American Greetings Properties has added some big names to its executive ranks.
Joan J. Grasso, former Nickelodeon and Fisher- Price executive has joined the IP-arm of AG as VP of domestic licensing, while former United Media exec Carla Silva has been named director of international licensing.
Tony Chien, who previously spent four years at Nickelodeon and Viacom Consumer Products as toy and sporting goods manager, has been upped from brand manager to senior brand manager.
All three are stationed in AGP’s New York City office, which handles all brand management, marketing and outbound licensing functions for AG.
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