HIT Entertainment has entered into a strategic partnership with Turner International India to extend its TV and merch presence in the country.
Turner via Cartoon Network Enterprises now holds licensing rights to Bob the Builder and Thomas & Friends in the region, which are currently broadcast on Cartoon Network India. Expect to see CNE building out merch programs for Thomas & Friends and Bob the Builder across key categories, including apparel and accessories, stationery, toys and games in the coming months.
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