L.A.-based Granada Ventures US has ramped up its licensing and merchandising activity in North America, and fantasy horse-themed Bella Sara is leading the way. Sababa Toys has just been tapped as master toy licensee in all English-speaking territories.
At the same time, Granada has extended its relationships with MasterPieces on the girl-skewing property to handle the back to school category in the US and Canada, in addition to continuing its production of games products.
Granada will also soon been sealing global licensing deals in the publishing and video console games categories for the property in time for a Fall 2008 retail launch.
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