UK’s voice of the independent production community PACT is welcoming the decision by Channel 4 to begin commissioning for children’s TV as part of its ‘Next on 4’ strategic initiative.
C4’s plan to increase its spend on multiplatform kids projects follows the successful re-distribution of its education budget to online. A substantial part of the new US$61 million budget is expected to be allocated to online fare.
PACT is also lauding C4’s announced intention to up its support of indies outside of London by 50% by 2012
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