Smiley Licensing signs new reps

Smiley Licensing, which owns the round yellow icon, has appointed six international licensing agents for the brand.

March 17, 2008

Smiley Licensing, which owns the round yellow icon, has appointed six international licensing agents for the brand.

Digikore Studios has signed on to represent the brand in India and in Korea it’s IPPark. Tact Communications, based in Tokyo, will rep the brand in Japan, while Copyright Licensing will do so in the Middle East.

The Smiley face is arguably one of the most recognisable symbols in the world. The cheerful yellow-and-black logo was trademarked in 1971

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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