McDonald’s Happy Meals enter online era

McDonald's Happy Meals are migrating online. The restaurant's European arm has inked a deal with Ottawa, Canada-based entertainment studio Fuel Industries to reinvent the contents of the box that for the last three decades has been a lynchpin of its kid marketing campaign.

March 17, 2008

McDonald’s Happy Meals are migrating online. The restaurant’s European arm has inked a deal with Ottawa, Canada-based entertainment studio Fuel Industries to reinvent the contents of the box that for the last three decades has been a lynchpin of its kid marketing campaign.

This spring cosumers will be given a CD-Rom that features four fairies and four powerful dragons. The characters featured are not tied in to any film, game or toy, but rather are original creations of Fuel Industries.

McDonald’s will be shipping millions of CD-ROMs throughout April and May.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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