Get your motor running; Hot Wheels is celebrating its 40th anniversary and to help celebrate, Mattel Canada is launching a new interactive contest – Licence 2 Play.
Started April 15, the contest challenges players to solve mysteries around fictional car-thief ring The Hot Wheels 6, for the chance to win weekly and monthly prizes featuring Hot Wheels cars and licensed products and most importantly, earning their Licence 2 Play.
Parents are encouraged to play online with their kids for the chance to win a brand-new full-sized car of their choice (to a maximum value of US$45,000) and a trunk full of Hot Wheels toys valued at US$2,000.
Participants can keep up-to-date on the latest Licence 2 Play contest challenges, news and events by downloading the Hot Wheels® widget at www.hotwheelscanada.ca/widget.cfm .
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