Marvel Entertainment has appointed Ira Rubenstein to the position of EVP of the company’s just-launched Global Digital Media Group.
In this newly created position, Rubenstein will oversee Marvel’s digital distribution strategy across all media and platforms. The seasoned exec joins Marvel after more than 12 years with Sony, most recently as president of Sony Pictures Digital.
His chief mission will be to extend the reach of Marvel properties into the digital marketplace by maximizing the current proprietary digital consumer destinations including Marvel.com, MarvelKids.com and Marvel Digital Comics Unlimited and through other digital video, animated content, mobile games, casual games and strategic partnerships.
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