Cartoon Network Enterprises is keeping Ben 10’s merch reach rolling in the UK with a host of new licensing deals for the boys action property, bringing its roster up to 30 licensees in the region.

Kinnerton Confectionery, Lightbody Cakes and Corinthian Marketing have all signed on to create Ben 10 food and beverage products. Blueprint Collections, meanwhile, is unveiling a full range of stationery, pencil cases, gadgets and school sets in June and Gemma is producing a range of cards, wrapping paper and gift tags.

On the toy side, Flair Leisure has signed on to produce a jigsaw book, shakermaker, comic-maker and a pocket etch a sketch inspired by the CN toon. Ben 10 posters, badges, key rings and calendars are being handled by Pyramid and, finally, Mr. Lucky Bags will manufacturer activity, toy and confectionery-filled Ben 10 Lucky Bags.