London, England’s Galleon Holdings has brought in interactive programming expert Mahesh Ramachandra to monetize its IP across multiple platforms and territories. Working as global director of entertainment, Ramachandra will oversee Galleon’s convergent media strategy, chiefly focusing on the recently launched series Super Soccer Star.
Prior to joining Galleon, he served as VP of international and product development at mobile content specialist Cellcast, overseeing interactive format programming across the company’s global network.