Birmingham, UK-based AT New Media has been tapped as the in-house new media licensing consultant for ITV’s merchandise, licensing and publishing division, Granada Ventures.
AT Brands is currently developing a number of opps for interactive games publishers and developers across the ITV/Granada Ventures stable of brands. The portfolio includes children’s brands like Numberjacks and Bella Sara and classic IP such as Thunderbirds and Carry On.
New deals have already been signed as part of the relationship and further announcements will be made in the coming weeks.
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