Kung Fu promo to launch at McDonald’s

McDonald's, DreamWorks Animation SKG and Conservation International have joined forces to create Kung Fu Panda parties across North America to promote the film launching this Friday.

June 4, 2008

McDonald’s, DreamWorks Animation SKG and Conservation International have joined forces to create Kung Fu Panda parties across North America to promote the film launching this Friday.

Beginning June 6 and running though July 3, McDonald’s locales in North America will offer Kung Fu Panda Happy Meals that include one a character toy and an online extension at www.happymeal.com that will encourage kids to learn about pandas and their environment.

Expect the program will roll out globally after its initial run.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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