DIC to help re-launch Penny Brite

DIC Entertainment has taken on the relaunch of the 1960s fashion doll and brand Penny Brite by Charisma Brands.

June 10, 2008

DIC Entertainment has taken on the relaunch of the 1960s fashion doll and brand Penny Brite by Charisma Brands.

DIC will create two merchandising programs for Penny Brite, including a retro line for girls and collectors, featuring apparel, publishing, music, gifts, novelties and more. DIC also has a home entertainment program in the works that will be supported by licensing initiatives across major categories.

DIC anticipates launching the retro line in 2009, with a subsequent home entertainment and merchandising launch in 2010.

Originally produced in the 1960s by Deluxe Reading/Topper Toy Company, Penny Brite was marketed as a fashion doll with a more wholesome appeal.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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