4Kids goes to bat for Upper Deck’s Huntik

Upper Deck Entertainment has awarded the exclusive US broadcasting rights to Huntik: Secrets and Seekers to 4Kids Entertainment.

June 11, 2008

Upper Deck Entertainment has awarded the exclusive US broadcasting rights to Huntik: Secrets and Seekers to 4Kids Entertainment.

4Kids is planning to air the new core kids action/adventure toon series on TheCW4Kids block Saturday mornings in Q1 in 2009.

Upper Deck and Italy’s Rainbow co-created the property, while Upper Deck is overseeing all marketing, promotional and licensing initiatives in the North America, the UK, Japan, China and Korea.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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