Chorion adds Bandai Spain to Noddy licensees

IP company Chorion has appointed Bandai Spain as its toy distributor for Noddy products that country.

July 17, 2008

IP company Chorion has appointed Bandai Spain as its toy distributor for Noddy products that country.

The deal follows the appointment of NSR as master toy licensee for the property and Spin Master and Lansay as UK and France/Benelux distributors, respectively.

As Noddy heads into its 60th anniversary in 2009, Chorion has lined up the character’s more than 200 existing licensees to complement the launch of a brand new 52-ep TV series.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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