Sears taps social networking for back-to-school push

Retailer Sears has jumped on the social networking bandwagon to promote its 'Don't Just Go Back. Arrive' back-to-school campaign for tweens and teens.

July 17, 2008

Retailer Sears has jumped on the social networking bandwagon to promote its ‘Don’t Just Go Back. Arrive’ back-to-school campaign for tweens and teens.

Thirteen social networking/virtual world sites have partnered with Sears to offer kid visitors custom animation, virtual world and social networking apps via the retailer’s hub www.arrivelounge.com.

The site features exclusive, interactive content from the entire Sears 2008 back-to-school product lines as well as a High School Musical sweepstakes and the host of online partners includes Disney, Nickelodeon, gofish.com and MySpace.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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