The International Licensing Industry Merchandiser’s Association (LIMA) has brought on long-time executive editor of The Licensing Letter Martin Brochstein, while bumping up Jennifer Coleman to SVP, to help spearhead the expansion of the organization.

Brochstein starts at LIMA on August 18 as SVP of industry relations & information, Coleman, meanwhile, has been upped from her current consulting role to SVP of marketing and new business development.

Brochstein joins LIMA from EPM Communications, where he had helmed well-respected industry trade The Licensing Letter since 1996.

Coleman has consulted for LIMA for five years, and before that she founded GEE! Ventures, which specialized in developing and executing comprehensive marketing strategies for clients such as Britt Allcroft Productions, Endless Games and HIT Entertainment.