Babies ‘R’ Us signs up Amy Coe

Wayne, New Jersey-based Babies 'R' Us has inked an exclusive partnership with designer Amy Coe to develop an extensive new collection of baby merch.

August 11, 2008

Wayne, New Jersey-based Babies ‘R’ Us has inked an exclusive partnership with designer Amy Coe to develop an extensive new collection of baby merch.

The broad assortment of products will include modern infant furniture, bedding sets, room décor, trendy diaper bags, plush, meal-time accessories and apparel.

The new collection bows this month at more than 230 Babies ‘R’ Us stores across the US and online at www.babiesrus.com.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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