Jane Gould has made her way from Sydney to the Big Apple, taking the position of VP of consumer insights at Nickelodeon/MTVN Kids and Family Group.

In this role, Gould is responsible for coordinating consumer insights research for all Nickelodeon/MTVN Kids and Family Group assets, including Nick Jr., Noggin, The N, Nicktoons Network, Nick at Nite and Nickelodeon’s digital brands like AddictingGames, Shockwave and Nick.com.

Gould will also be responsible for conceiving and conducting strategic consumer research on behalf of Nickelodeon’s production, consumer products, recreation and public affairs departments.

The nine-year Nick vet was most recently director of programming, content development and research for Nickelodeon Australia. Prior to that she held the post of president and founder of Looking Glass Insights in Australia, where she provided results-driven marketing research and production services.