PBF International scores Pucca license

Jetix Consumer Products has appointed Scotland-based PBF International as the Italian and UK licensee for a new range of indoor and outdoor footwear for lifestyle property Pucca.
August 28, 2008

Jetix Consumer Products has appointed Scotland-based PBF International as the Italian and UK licensee for a new range of indoor and outdoor footwear for lifestyle property Pucca.

As a new Pucca licensee, PBF will be developing and producing a range of footwear, running shoes, rain boots, slippers and flip-flops for the UK and Italian markets. The range is expected to debut in early 2009.

The second series of Pucca is currently rolling out throughout Europe on local Jetix channels.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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