FremantleMedia Enterprises has signed its first merchandising deals for upcoming drama series Merlin slated to bow on BBC 1 this month.
2 entertain has picked up the North American Home Entertainment rights for the brand and Random House Children’s Books has acquired exclusive UK publishing rights ahead of the brands’ official launch at Mipcom 2008.
Merlin was created and produced by Shine Television and along with the BBC, its been sold to NBC in the US and CTV in Canada.
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