Oscar the Grouch, with his penchant for collecting trash and reusing it, may just be the original and strongest advocate for recycling, and there couldn’t be a better spokesmuppet for the 8th annual Waste Reduction Week taking place across Canada in October.
The grumpy green Sesame Street character is participating in the week-long event from October 19 to 25 through two television public service announcements, promotional posters and a public relations campaign. The first PSA will debut on Canadian national broadcast outlets later this month in which Oscar explains ways to reduce, reuse and recycle.