The media mouse from Milan-based Atlantyca Entertainment will be getting the toy treatment from Italian toy giant Giochi Preziosi.
Giochi has signed on as the master toy partner to create product inspired by the Geronimo Stilton toon TV series currently in production from Atlantyca and France’s MoonScoop Group. The series is slated for its Italian debut this coming fall and will move into the rest of Europe in 2010. Based on the kids chapter book series of the same name, the new TV series follows the worldly adventures of the klutzy and intellectual mouse with a penchant for journalism and his young nephew Benjamin Stilton.
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