Publisher Simon & Schuster is readying a big PR campaign for Barry the Fish with Fingers, the latest picture book from author and illustrator Sue Hendra, repped by The Bright Agency.
It’ll be a lead title for S&S, as the publisher will handle press giveaways, coverage in parenting magazines and on websites. The book is also featured in the Simon & Schuster’s Children’s Picture Book Calendar 2009, distributed to more than 700 trade contacts, booksellers, key librarians and customers.
High-profile slots have been confirmed at UK retailers such as Waterstone’s, Borders and Asda.
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