As New York-based Big Tent Entertainment looks to grow its domestic and global licensing programs, the branding company that reps Domo, PBS Kids Sprout and Discovery Kids has promoted Sondra Seecharan to manager of creative and product development and added Justina Tang as marketing associate.

Seecharan will expand her current involvement with Big Tent partner Discovery Communications to play a role in developing products across the Discovery Kids brand. She will be responsible for managing creative assets and approvals, product development as well as planning and coordinating marketing and promotional events. She has been with the company since 2010 and previously worked at O, The Oprah Magazine.

As marketing associate, Tang will develop, execute and manage daily social media engagement while continually monitoring new social media trends and competitive landscape strategies. She’ll also assist with retail and product promotion across a portfolio of brands while working alongside the company’s publicity team, Dan Klores Communications.