PBS Kids has made Hit Entertainment’s Thomas & Friends brand more digitally savvy, putting full episodes of the show online and on mobile devices through its video app.
The PBS Kids website now also includes a Thomas & Friends portal that houses online activities and downloadable content. The Thomas & Friends channel on the PBS Kids Video Player will feature four full episodes that will alternate every Friday.
The digital initiatives come as the brand experienced a year-on-year increase of 32% among kids ages two to five this past January.
Newsletter
