London-based Target Entertainment Group has brought on MV Sports and Leisure as the latest licensee for preschool-targeted Fluffy Gardens.
The toyco will be developing a core plush range for toddlers, including standard and feature plush toys, plush playsets with sound and light, miniature collectible plush, bean toys, plush key rings and bag clippers.
Slated to hit retail in spring 2010, MV Sport’s second phase rollout will see a soft/nursery plush range.
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