Spanish production company BRB Internacional is stepping up its YouTube strategy by becoming one of the first global cartoon aggregators on the video service.
BRB will use its channel management experience and digital rights know-how to aggregate animated content and serve as a link between content creators and media agencies and advertisers.
The company, which already offers its own YouTube channel in eight languages, as well as other channels for its Bernard, Suckers and Canimals series, will now also take care of the management and the optimization of both its own and other owners’ content networks. This will be done through continuously updating and adapting to new formats, including capsules, webisodes and interactive media.
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