Consumer products exec Peter Byrne is stepping into the role of CEO of DHX Media’s entertainment licensing company Copyright Promotions Licensing Group (CPLG).

Byrne will look to secure further global growth for CPLG, which currently manages the licensing and merchandising rights for such clients as 20^th Century Fox, Activision, DreamWorks Animation and Saban Brands. CPLG has offices in the UK, US, Canada, Benelux, France, Germany, Italy, Portugal and Spain.

Byrne has previously held such roles as EVP of consumer products at HIT Entertainment, EVP of worldwide licensing and merchandising at 20^th Century Fox, VP of Northern Europe for Sara Lee Branded Apparel and GM for Fruit of the Loom. Most recently, Byrne ran his own global licensing consultancy working with clients such  as Guinness World Records, Aardman Animations and Jazeera Children’s Channel.