Jeff Gomez, the strategist behind the cross-platform efforts for Hot Wheels and Disney’s Pirates of the Caribbean, will be sharing insight into how to turn IPs into lucrative transmedia franchises at the 11th edition of KidScreen Summit.

The president and CEO of Starlight Runner Entertainment conceived, co-wrote and produced Mattel’s Hot Wheels comic books, video games, web content and animated series, and has worked on a number of other franchises, including Disney’s Fairies, Pirates of the Caribbean, Prince of Persia and Tron, and Transformers for Hasbro.

Rounding out the Digital Media lineup are sessions on Getting into the Digital Game: Six Steps to Get You Going, Bypassing TV: An Exploration of Direct-to-Kid Launch Strategies and Tech Talk presentations on the latest technology buzz, including augmented reality, 3-D TV and iPhone apps.

KidScreen Summit 2010 is invading the New York Hilton in Manhattan once again from February 10 to 12. For more information, check out www.summit.kidscreen.com.