A new deal with Chapman Entertainment will see Ethos Concepts rolling out its first toiletries license with Fifi the Flowertots and Roary the Racing Car.
The line will include toiletries and toothbrushes, which will hit retail in Q4 2010, just in time for Christmas. Products will include manual and electric toothbrushes, soaps, shampoo, shower gel, bubble bath and many more products.