Educational toy designer LeapFrog Enterprises reported strong 2012 third quarter results driven by new product launches including the LeapPad 2 learning tablet, and high demand for the overall LeapPad line, its content and accessories.

Net sales came in at US$193.1 million, an increase of 28% versus US$150.8 million for the same period last year.

In the US, third quarter net sales rose 26% to US$145.7 million compared to US$116.0 million last year, and internationally, net sales jumped 36% to US$47.4 million versus US$34.9 million in 2011.

When comparing nine month 2012 results to nine month 2011 results, the company’s consolidated net sales rounded out at US$336.6 million, up 37% or US$91.6 million.

While the kids tablet market continues to crowd, the LeapPad 2 has found success and been featured on top holiday toy lists for major retailers including Toys ‘R’ Us and Walmart.