Shopping4Fans, a membership-based online shopping club, is set to launch this December with some kids brands offerings in its arsenal. Shopping4Fans.com is a private, members-only shopping website targeting loyal consumers of global brands and selling officially licensed merchandise at reduced prices. The website’s first shopping event this December will feature exclusive product from BLE London 2012, available only to Shopping4Fans members.

Shopping4Fans.com caters to a mass market of fan-based customers in key segments, including sport, entertainment, kids & characters, celebrities, brands and publishing. It gives licensors and licensees a global, controllable distribution channel to sell excess stock and end-of-line/out-of-season merchandise through limited-in-time shopping events.

Members register and login to the site to gain access to the exclusive shopping events that sell limited quantities of stock. The site will offers a wide variety of products in categories including official apparel, accessories & footwear, consumer electronics, home & infant, stationery, toys, publishing, food & health and beauty.

Private online shopping clubs were first established around 10 years ago with a specific focus on fashion. Successful clubs such as vente-privee have become the prominent distribution channel for end-of-line fashion products