New York City-based 4Kids Entertainment has been named worldwide merchandising and licensing agent and brand manager for Israel-based technology company Castle Builders.
Castle Builders has developed Computerized Storybook, a multimedia software application with a unique interface that narrates children’s stories and incorporates rich multimedia and animation.
The software is designed to create a unique experience for the user featuring audio and video and movement such as a book flipping feature, story narration, translation and picture navigation.
4Kids plans to secure rights to popular children’s titles that will work on the new platform.
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