UK-based Bulldog Licensing has landed a deal the territory’s largest retailer Tesco for its design-led IP Little Ewe.
The new deal will see Little Ewe’s apparel line as well as ranges in other categories hitting the shelves of the retail giant.
Despite only launching in 2008, Little Ewe has emerged as a major player on UK etailer Moonpig.com and currently appears on greeting cards from Danilo and plush toys and gifts from Posh Paws, as well as being featured in a mobile download from Sharpcards.
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