Nickelodeon & Viacom Consumer Products has named John Collins as its new retail marketing director for EMEA.
Collins comes from Chorion, where he managed all European retail operations and launched The Mr. Men Show and Olivia into the market.
In his new role, he will be tasked with creating long-term relationships with multi-territory retailers such as Carrefour, Auchan, Amazon, Tesco, MediaMarkt Saturn and Toys ‘R’ Us.
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