New York City-based FAB/Starpoint, a multi-category manufacturer, has secured a new licensing deal with the NBA that will include backpacks, messenger bags and lunch kits.
The products, aimed at young men and boys ages five to 18, will feature colors, images and graphics of the NBA and are targeted for back-to-school 2011. Retail price points range from US$5.99 for lunch kits to US$29.99 for backpacks. The products will be distributed to mass, mid-tier, specialty, office supply and sporting goods retailers.
Newsletter
