Housing charity Shelter and HIT Entertainment’s Bob the Builder are teaming up for an exclusive three-year partnership to highlight housing issues faced by families in the UK.
The partnership will provide a range of fundraising initiatives for Shelter, starting with a premiere of Bob’s new feature-length special Legend of the Golden Hammer on May 15 at Leicester Square VUE.
Further projects include cause-related marketing initiatives at major UK retailers, communication plans to schools and nurseries and new Bob/Shelter co-branded fundraising campaigns.
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