In support of the highly anticipated May 4 feature film Marvel’s The Avengers, Marvel Entertainment has joined forces with Toys ‘R’ Us to launch a multi-pronged retail experience featuring Avengers-themed in-store boutiques in nearly 600 US Toys ‘R’ Us locations, as well as a new online initiative.
The boutiques will display a large collection of toys (action figures, R/C vehicles, role play items, and playsets) based on popular Avengers characters including Iron Man, Captain America, Thor, The Incredible Hulk, and Black Widow, as well as two exclusive lines of Marvel Universe Collector Base action figures.
The online/social media experience encompasses activity on Facebook and Twitter and Toysrus.com/Avengers will feature products, video content, character bios, downloadable coloring sheets and desktop images.
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