BabyTV, the 24-hour commercial-free channel for infants, toddlers, and their parents, has appointed Bright Group International (BGI) to launch a new baby publishing series based on its programming.
Founded in 2003, the channel’s 70 or so shows are created in-house under the guidance of childhood experts and reach parents and children through Baby TV’s carriage deals with major television platforms worldwide.
BGI represents a number of other companies looking to move their brands into publishing, including Hallmark and London Zoo.
Newsletter
