Nickelodeon Consumer Products has appointed Bettina Arff as its new licensing director covering Germany, Switzerland and Austria.
Arff, who was most recently Endomol’s senior manager of business development for Germany, Austria, Switzerland and Eastern Europe, will report to category sales manager Victoria Stettnisch this month.
She will be responsible for developing and expanding Viacom International Media Network’s portfolio of family entertainment including IP’s Dora the Explorer, SpongeBob SquarePants, and music-based hit Victorious.
Prior to Endemol, Arff was sales manager GSA for FremantleMedia.
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